iHeartRadio’s House of Music is a free outdoor event aimed at deepening audience engagement with the brand and its artists. In 2023, iHeartRadio approached Beneville Studios to elevate the event experience.
Our team brainstormed and developed the concept of a “Fun House,” filled with interactive artist activations. Attendees could explore the space, engaging with different elements and scanning QR codes to collect virtual rewards. This interactive journey encouraged participants to experience every activation, and those who completed the collection could win a physical prize—turning them into active crowd movers and amplifying their connection to the event.